Don't go off half-asked

TL; DR: Ask, so ye shall receive: Take this survey!

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About a month ago my students released Holly Days, an album of original songs. It was the second studio album my private voice studio released in 2020 — here’s a link to the first one, “Six Feet From Stardom.” Heck yes I’ll take that victory lap! Most voice studios do recitals, not album releases. pats self on back

Each album was an intense three month project. It involved a thousand little decisions along the way, asking myself (and my students) questions like: This workshop presenter or that one? A chorus here, or a double chorus there? What kind of guitar to use in the demo track? Are these lyrics memorable? Are they singable? Record harmony for the ending or the beginning? Record safely at your house or mine? Release online or as a physical CD? Copyright or no? Charge per track or per album? Make a music video to go with it? Where to film that video? Who’s going to be in it? Premiere on Facebook or Insta?

Each question and answer got us a little closer to a satisfying finished product. The students had control over a lot of the project, even though I was the one doing the coaching, arranging, playing and producing. The questions and decisions kept us all in close communication.

Here’s a question for you: Did you know it takes at least seven “contact mentions” before most of us are cognizant of an event or product? You have to see the widget in an ad, hear your friend mention the widget, glance at the widget display in the store, watch the informercial about the widget at 2am, throw away the junk mail about the widget, and then see an influencer use the widget in her Instagram story. Suddenly you think, “Wow, new widget!” It may take several (hundred?) more contacts before you actually commit to a purchase.

Promotion is important, whether it’s a personal project or a huge public event, and it has its own decision process. My students promoted their songs on social media (I shared the “Seven” rule with them) and to their individual networks, and the results were satisfactory. I decided to send free copies of the album to several members of the press and in online groups. I was grateful that one of them bothered to follow up — this year especially, in a busy time of year. It’s a journalist whose work I admire.

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Our phone interview was rushed, and the questions were more like monologues that barely gave me space to answer. It reminded me of the run-on non-questions that reporters ask presidential candidates in those interminable “town hall” meetings. “Candidate X, our nation’s financial health is a source of concern for many, as the Congressional Budget Office has indicated we will be running bazillion-dollar deficits for the next three generations, and Candidate Y thinks more or fewer windmills could be part of the solution or the problem if only the other political party would vote for and/or block them in a congressional bill that has yet to be written, as John F. Kennedy once said to Mahatma Ghandi . . .”

When reporters ask questions that way, I wanna go all Calvin Coolidge on them and just give one-word answers: Yes. No. Perhaps. But that doesn’t help me, the journalist, or the interview.

I did what I could to cram in some good quotes but felt lousy about it as soon as we hung up. The published article didn’t even include information on how to find the album (so what was the point?). There’s no bad press, but there’s forgettable press, which is why I’m not including a link here.

The moral of the story is: Don’t half-ass your asks.

It’s amazing what people tell you when you ask the right questions, and listen to the response. It’s frustrating to field questions that barely give you time to answer, and make you feel like you haven’t been heard (Although it can lead to some pretty great songs).

I work very hard to ask each client (and prospective client) the right questions when we meet, and to listen carefully to the answers. Asking “What do you want to learn in voice lessons?” is important, but I get more revealing answers when I ask, “What is your least favorite memory of your singing and why?” Careful questions and detailed answers help me help you.

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So I have some questions to ask you, right now. Tell me the best and worst things about your musical 2020. And tell me the one thing that you think will keep you from having a satisfying, musical 2021. Take the musical survey here. They’re good questions and I know you’re going to give great answers. You can complete it for yourself, or share it with others — no strings. Finished surveys get you a free online music planning session with me this month!

What's my job? What's YOUR job?

I still don’t know how to answer when someone asks me ,“So, Eden, what do you do?”

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I teach voice lessons. I also coach singers in performing. I write songs with them. I create melodies and tunes. I arrange music into performable tracks using Logic Pro. I record singers in my studios and theirs. I teach other voice teachers how to use online music tech. I advise them how to share their music publicly. I create and direct music videos with my singers. I create entire albums with my singers.

But wait, there’s more! I help them write one-person shows. I connect them with theaters and music venues. I create lists of songs they should try. I accompany them in performance. I listen to their original songs and offer guidance and advice. I play for their parties. I tell them how, what and where they should perform next, and oftentimes that next performance is an event I’ve created, booked, and promoted just for them.

I am a hyphenate teacher-creator-producer. A musical maitre’d. Tough to put on a business card!

That’s what I do. What do you do, if you’re in my studio?

Your job is to sing, create, and perform and to have a great time doing it. My job is to handle the rest (but I’ll teach you how to do those extra skills, if you want).

Do it for the joy of it. Not for approval, not as a substitute for therapy, not for a grade, not to be accepted and not for likes on Instagram. We can all tell if you’re faking.

I sing to make sound come out of my throat in a way that feels good and makes my whole day better. I perform because it makes me really, really happy. If I couldn’t sing, I would still perform. I’m thrilled that I can do both.

I teach and coach singing because I want you to enjoy the sounds that come out of your throat. I do all the rest of my “hyphen” jobs to increase everyone’s enjoyment of your singing, creating and performing.

This is why I provide so many studio-created options to my students (from social media shares to living room gigs to online collaborating to full recorded albums to showcases to one-person cabarets!). While you’re in this studio I want you to take advantage of all the options you can. (Does it scare you to think about doing any of these? Why?)

Shameless plug: Buy a Hello Session as a gift for your favorite musician (even if that’s you)! Talk to me if you’d like to create a package of lessons as a gift, any time of the year. Warning: I don’t create packages for everyone who asks. Please don’t give me as a gift to someone who’s hard to buy for. ;)

Some singers come to the Hello Session wanting to master specific songs for a specific goal (I love goals!) like acing an audition, getting into college, surviving an open mic. That’s fine! I’ll make sure you’re prepared. What’s next?

Or maybe you just want to know that you’re singing “all right.” I will tell you if you are or aren’t, and help restore you to vocal health if it’s the latter. After we determine that you’re singing all right, what are you going to do with your “all-right” voice and talents? That’s where most voice lessons stop and it’s where my “hyphenate” skills come in handy.

When you come for your “Hello Session” I see a unique individual who wants to feel good about the sounds they’re making, the performing they’re doing, and the creations they’re putting out into the world. Your job is to enjoy your singing, creating, and performing. My job is to help everyone else enjoy it right along with you.

You inspire me, and I will move the Earth for you.

"Holly Days" on the way

One week until the release of ECMS’ first holiday studio album! Original songs written and performed by students!

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